Mr. and Mrs. W.L. Amos, Sr.
Mr. and Mrs. W.L. Amos, Sr.

W.L. (“Mr. Bill”) Amos, Sr., first ventured into business with his younger brother, John (“Bev”) Amos, when they became newspaper editors and publishers of the Jay Tribune Newspaper in Jay, Florida, in 1939. Mr. Bill was only a teenager, but he knew how to work hard and that made up for his inexperience. He and brothers, Bev and Paul, learned how to work from their dad, John Shelby Amos, who had been the Postmaster in Enterprise, Alabama. Mr. Bill also learned from his dad how to love his family. After the Amos family moved to the Florida panhandle in the 1930’s, Mr. Bill met a beautiful young lady, Olivia Diamond, and three weeks later they married! They remained married for over 50 years. Together Bill and Olivia Amos raised their two children, Bill, Jr., and Bettye, and passed down to their children and grandchildren the gifts of hard work and love of family.

After the newspaper business, Mr. Bill became the owner and operator of a Ben Franklin “Five & Ten Cent” Store in Milton, Florida, and was enjoying life in the small town when his brother Bev suggested they start an insurance company. Together they mapped out a strategy and decided to move to the biggest city in the south that was not the home office of an insurance company. That city was Columbus, Georgia. Their younger brother Paul also joined them. Bill, Bev and Paul Amos moved their families to Columbus, Georgia, to start the insurance business and literally went door to door selling stock to anyone who would invest in their new insurance company. Their wives, Olivia, Elena and Jean fully supported the new business any way they could. Their children enrolled in Columbus schools and the families became part of the fabric of Columbus. There were many highlights along the way and many difficult points as well. But eventually, through perseverance and ingenuity, the Amos brothers forged an insurance company across all 50 states and into Japan with the help of many, many hard working and loyal employees and investors.

Mr. J. S. Amos joined his sons in Columbus when they started American Family Life Assurance Company in 1955 (now Aflac Incorporated). When his sons started the new insurance company in Columbus, he wrote this prayer: “That God will be with us in business and guide us so that we may be worthy of the trust placed in us by our stockholders.” The financial success experienced by Aflac, its employees and shareholders testify to how God has answered Mr. J. S. Amos’ prayer.

Mr. Bill retired from Aflac in 1978 as President of American Family Corporation, the parent company of Aflac, and enjoyed retirement until passing away in 1997. He believed the employees of Aflac were its greatest asset. Mr. Bill’s daughter and son-in-law, Bettye and Cecil Cheves, along with their 3 daughters, Avery Cheves Wolff, Olivia Cheves Blanchard and Isa Cheves Meeks, decided to honor his memory by granting scholarships to the children and grandchildren of Aflac employees. Bettye and Cecil have learned from their faith in Jesus Christ as their Lord and Savior that it is more blessed to give than to receive. To honor the memory of Mr. W. L. Amos, Sr., and to show their love and respect for her father and his father-in-law, Bettye and Cecil Cheves have established the W. L. Amos, Sr., Scholarship for the children and grandchildren of Aflac employees.


The W.L. Amos, Sr., Scholarship:

Ten entering first year undergraduates will be selected as Amos Scholars in 2024. Ideally, the successful applicants will demonstrate the same hard work ethic as did Mr. Bill Amos.

Eligibility and Award Criteria

Applicants of the W.L. Amos, Sr., Scholarship must:

The following criteria will be considered when selecting scholarship recipients:


*NOTE: CFCV is aware of delays associated with the revised FAFSA form and as such, reserves the right to adjust the timeline below. Application deadlines will be updated on the scholarship application portal (link below).