event info

October 5, 2015
8:00 a.m. – 3:30 p.m.

Cunningham Center
3100 Gentian Blvd.
Columbus, GA 31907

The conference is presented with support from the John S. and James L. Knight Foundation and the Chattahoochee Valley Fair Fund, an undesignated fund of the Community Foundation of the Chattahoochee Valley, Inc.


schedule


SCHEDULE

LOCATION

8:00 a.m. - 8:30 a.m.

Check-In and Networking Breakfast

Blanchard Hall

8:30 a.m. - 8:45 a.m.

Welcome

Blanchard Hall

9:00 a.m. - 9:45 a.m.

Concurrent Sessions - Choose One

Choosing the Right Social Media Platforms for Your Organization

Room 209

Being Strategic About Social Media

Room 215

Creative Gives Day Campaigns

Room 310

10:00 a.m. - 10:45 a.m.

Concurrent Sessions - Choose One

Social Media Best Practices

Room 209

Leading Through a Digital Transformation

Room 214

Social Media ROI

Room 215

Leveraging Challenge and Matching Funds to Maximize Campaign Success

Room 310

11:00 a.m. - 11:45 a.m.

Concurrent Sessions - Choose One

Email Marketing Tips and Best Practices

Room 209

Georgia Gives Day Tools and Resources and “Ask the Expert”

Room 211

Being Strategic About Social Media

Room 215

Captivating Your Audience

Room 310

11:45 a.m. - 12:15 p.m.

Networking Lunch

Blanchard Hall

12:15 p.m. - 1:00 p.m.

Keynote: Turning a Giving Day into Year-Round Support: Creating a 12-Month Community Engagement Plan

Blanchard Hall

1:00 p.m. - 1:30 p.m.

Announcements and Afternoon Break

Blanchard Hall

1:30 p.m. - 3:30 p.m.

Digital Storytelling Workshop

Blanchard Hall

3:30 p.m.

Conclude

 



Read session descriptions here.


speakers

Keynote and Workshop

 





Kivi Leroux Miller

Nonprofit Marketing Guide
Bio


 

Breakout Sessions

 

 




Danica Kombol

Everywhere Agency
Bio


 



Miranda Prineas Austin

Georgia Center for Nonprofits
Bio





 



Sandy Ellingson

Social Strategist
Bio





Jacy Jenkins

Electric City Life
Bio





Ross McDuffie

The Ledger-Enquirer Media Company
Bio







Robert Slay

LEAD Digital
Bio



Keynote and Workshop

 

Kivi Leroux Miller

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and an award-winning author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” (June 2010) and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money” (August 2013). She is also a certified executive coach.

Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

 

Breakout Sessions

 

Danica Kombol

Danica Kombol is the CEO of the Everywhere Agency, a leading social media marketing firm that crafts and executes campaigns for Fortune 500 companies. Everywhere Agency won the Guinness World Record for the most socially networked message for #BeatCancer, a cause campaign that raised funds for cancer serving non-profits.  The Everywhere Agency has a firm commitment to working with cause clients and using social media for social good.

As a social media marketer, Danica draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live.

Danica is a 2015 Womenetics POW Award Winner, a graduate of Leadership Atlanta and serves on the board of the Atlanta Women’s Foundation.  She is a blogger and frequent speaker at social media conferences and global forums.  

You can follow her on Twitter @danicakombol.  


Miranda Prineas Austin

An accomplished nonprofit leader with 20 years of experience, Miranda brings with her a unique perspective and deep knowledge of nonprofit best practices. Prior to her current work as a consultant, Miranda’s career history includes 10 years at the Georgia Center for Nonprofits where she served in multiple leadership positions including the Vice President of Development and the Vice President of Programs.

Miranda has extensive experience in the arenas of fundraising, grant writing, program growth, board development and project management. She has an outstanding record of achievement in leading programs to desired results; a strong ability to innovate in the face of diverse challenges; and is known for turning around under-performing projects and launching high ROI campaigns. 

As an active community volunteer, Miranda has served on special committees and the board of directors for the Foundation Center–Atlanta, the Metro Atlanta Corporate Volunteerism Council, the Clarkston Community Center, MESF and others. Miranda is a graduate of the University of Miami and lives with her husband and two children in Atlanta.


 Sandy Ellingson

Sandy found her calling as a visionary in the technology community and now as a magazine publisher. She is able to intuitively see trends before others and act on them with consistent success. She is in frequent demand as a speaker. Through her compelling presentations sprinkled with stories and humor, Sandy motivates audiences to make a difference in their world through the use of new media.

In addition to holding numerous certifications on multiple platforms, Sandy is a member of the NRB Technology Advisory Council and serves on various non-profit faith based boards.

She has been described as passionate and engaging. Her upcoming radio show and book seeks to mobilize christian leaders to use new media strategically to reach their mission and vision. Her newest adventure as a principle of Local Church Connection Magazine may be her most exciting and challenging yet.

Sandy's personal mission is to "make a difference with people who make a difference, doing things that make a difference".

You can follow Sandy on LinkedIn, Facebook and Twitter.


 Jacy Jenkins

Jacy Jenkins graduated from University of Georgia, and then spent three years serving the inner-city in Los Angeles, with over 200 ministries, through The Dream Center. Jacy returned to Georgia to help run a family tax business, during which she intermittently worked for two years with domestic violence and rape crisis shelters.

Jacy is an entrepreneur and has started and sold a couple of businesses. She is the founder of Electric City Life, a community, online magazine and serves as the marketing director and talent buyer for The Loft, a restaurant, venue, recording studio and event space. Additionally, Jacy works as an event planner and marketing freelancer who helps organize fundraisers, festivals and events in Columbus, GA.


Ross McDuffie

Ross is a Columbus native and alumnus of Berry College, where he received the Urquhart Award for Outstanding Leadership in Communication.  After graduating from Berry with a BA in Communication, Ross joined News Publishing Company as a multimedia producer, where he received two Emmy nominations for his work in live sports coverage and a full length documentary on Rome’s World War II veterans.  Ross returned to his hometown in 2010, joining the Ledger-Enquirer as a multimedia marketing consultant where, one year later, he was named Sales Consultant of the Year. 

In 2012, Ross advanced to Director of Sales for the Ledger-Enquirer’s advertising division, becoming the youngest director in The McClatchy Company. In his first year as director, the Ledger-Enquirer advertising division ranked in the top 5 among McClatchy’s 30 properties.  In May of 2015 Ross was promoted to his current role as Vice President of Advertising for the Ledger-Enquirer.  Ross is a life-long member of St. Luke United Methodist Church, a member of Columbus’ Young Professionals, a 2015 graduate of Leadership Columbus and sits on the Board of Directors for the Columbus Symphony Orchestra.  Ross is also a member of The Rotary Club of Columbus where he serves as chair of the Leadership Development Committee.  Ross lives in Fortson with his wife Amber and daughter Larkin.


Robert Slay

Robert Slay is currently the Director for LEAD Digital, the digital division of the Ledger-Enquirer.  He has led the digital division of the Ledger-Enquirer for the last 8 years and has spent a total of 11 years with the company.  He graduated from Auburn University with a BS in Marketing in 1999 and immediately went to work in the wireless industry.  During his time at Auburn, Robert noticed the increase of advertising and marketing online, and took an immediate interest.  Based on that info, he geared his coursework in that direction, taking graduate level courses in online marketing.

Over the last decade, Robert has led the Ledger-Enquirer through the digital transformation and has helped transform the company into digital-first organization.  Recently, with the help of other key Ledger-Enquirer team members, Robert helped guide the launch of the area’s first full-service digital agency, LEAD Digital.  LEAD Digital offers a full portfolio of digital marketing solutions including, SEM, web design, programmatic advertising, reputation management, mobile geo-fencing, email marketing, video, native, and more.  In addition to his efforts to transform the newspaper, he has also assisted many local and regional businesses in their digital efforts.  He has led several seminars in both Columbus and Macon, GA on a variety of digital marketing topics. 

Robert understands the digital transformation better than most, because for the last decade he has lived it working in an industry affected by it more than most.  He and his team have successfully navigated the digital transformation and are continuing to transform their company and industry.  Robert has been a resident of Columbus, GA since 1999 and has been married to his wife Stacey for 13 years.  Together they have five children, Kaylin, Kelsey, Ethan, Samuel, and Annabelle.